Digital Resume
Experience

CoverMyMeds | November 2020 - Present
Digital Marketing Channel Specialist
 

  • Partner with marketing and creative teams to create clear and engaging digital communications (email & text)

  • Identify opportunities to automate marketing communications and implement personalized journeys

  • Be the email and text messaging thought leader for the team: understand and educate the greater team on best practices, tools/software and industry trends

  • Participate and lead meetings with external CoverMyMeds clients as it relates to our product offerings, strategy and timelines

WebPresented | December 2016 - November 2020

Marketing Coordinator | July 2018 - November 2020

Responsible for planning and developing the marketing activities for a small technology company focused on providing customer relationship management (CRM in the wholesale distribution space

  • Event Coordinator - Manage WebPresented's sponsorships and attendance at industry trade shows and conferences through the year

    • Point person with the industry organizations to select sponsorship, handle invoices, reserve hotels, and ensure all sponsorship requirements are complete​
       

  • Event Management - Planned WPCRaM 2019, the user group conference for current customers

    • ​Sourced the venue, hotel, and evening reception locations and managed those relationships​
    • Developed the attendee registration process, the agenda, and the "Einstein Panel" schedule
    • Created the supportive marketing materials such as event website, agenda, and emails

  • Project Management - Responsible for developing the WPCRM Community for current customers 

    • Built an area of the website that supports customer with training materials and webinars​

  • Email Marketing - Manage the marketing campaign calendar for current customers and prospects

    • Design the email messaging and design and build with HTML​

  • Content Creation and Website Maintenance - Create materials as needed, manage the website on an ongoing basis and support cross functional teams with content development and marketing campaigns

Marketing Associate | December 2016 - July 2018

  • Redesigned and developed a new company website

  • Managed and planned the details for the 2018 User Group Meeting

  • Designed and built email marketing campaigns to promote conference sponsorship

Independent Projects

Profituity | Video Editing | April 2020 - Present

Spotify Kitchen NYC - Guckenheimer | Graphic Design | 2019 - Present​

 

Redbubble | Independent Artist | 2016 - Present​

Additional Activities

Idea Foundry | Sponsored Member  | June 2019 - Present

Education

Capital University | 2014 - 2018

B.A. Marketing, Digital Design Minor | Magna Cum Laude

  • Capital University Women's Soccer | 2014 - 2018

Skills
  • Adobe Photoshop

  • Adobe InDesign

  • Adobe Premiere

  • Adobe Illustrator

  • Adobe XD

  • Adobe AfterEffects

  • HTML/CSS

  • CRM Proficient

  • Asana Proficient

  • Content Development

  • Email Development

  • Project Management

  • Event Management