WebPresented

WebPresented is a startup technology company focused on providing a customer relationship management (CRM) tool for wholesale distribution organizations. 

As the marketing coordinator for WebPresented for the past 3 years, there has been a lot I have been able to create and develop for WebPresented, so as much as I would like, I cannot show everything here. 


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Product Releases

the ask: To create marketing material that will announce and inform customers of the new product release.

 

the execution: The release was named after da Vinci to foster the feeling of innovation, and he was used as the centerpiece of the marketing. An email was sent out to customers announcing the release that linked to a promotional video and a webpage with more information on the new features.

 
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Email Announcement

Promotional Video

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Page of the Website

 
 
Event Management - WPCRaM 2019
the ask

To plan and manage a 2-day user group conference for WebPresented's current customers.

the strategy: WPCRaM 2019 was the first official annual user group conference and it needed to match the WebPresented's personality by being unique and exciting. 

the execution: WPCRaM 2019 was a great success with about 40 attendees coming in from all over the country. It was held at COSI- The Center of Science and Industry, and it lasted from Wednesday evening to Friday afternoon.

I had planned and managed the conference myself, with some outside consulting and support on large decisions. My detailed planning and organization allowed me to successfully organize 40 guests, create the schedules and agendas, manage the internal WebPresented team, and create supportive marketing materials for the event.

 
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Welcome Breakfast in the COSI Atrium

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Name Badge

WPCRaM 2019 Agenda

 
 
Email Marketing
the ask: Create emails to support ongoing marketing efforts such as engaging leads for interest, driving registration for upcoming webinars, informing attendees of our sponsorship at an event, and announcing product releases to our current customers and prospects.
 
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Release Notes Announcement to current customers

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Monthly Prospect Email

 
 
Technology Product Video

the ask: To create a video that highlights the key features of WPCRM that can be used as a backdrop video at the conference booth.